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Tips for Creating Great Packaging

There’s a science behind great packaging and factors like design, materials, construction, and functionality all work together in a precise formula. Now ask yourself, does your formula equate to a lasting impression? Use these guidelines to create the best packaging for your product.

The Personality Test

A good design reflects the personality and characteristics of your brand, with the potential to be in existence for a long time.

Serve and Protect

There’s no point in creating a beautiful package if it can’t protect your product. Box construction, specialized materials, and wear testing are part of a good R&D strategy. The weight, dimensions, and physical make up of your product all dictate the appropriate architecture of the package.

Serve and Protect

The shape of the box should first and foremost address protection, but additionally shapes and unique angles can stand out in a crowd. I’m not saying create a mini replica of the Eiffel Tower, but subtle design differences from the standard box can immediately stand out from a sea of squares.

Shiny Objects

Color and design features play a huge part in attracting interest. A high-gloss finish or specific vibrant Pantone spot color can add that extra splash of appeal. While an embossed or foil-stamped logo tempts the sense of touch.

Childproof Locks

Functionality is incredibly important. If you’ve ever wrestled with one of those plastic vacuum sealed packages with no viable entry without a hacksaw, then you’re aware of this fact already. Aside from protection, it should be intuitive without excessive wasted space or material and the customer shouldn’t break a sweat trying to open it.

Childproof Locks

Plan for the elements and don’t feel like you’re overthinking this. If your packaging could potentially sit out in the rain or snow then think through materials that will keep your product dry and happy. If you think there’s possibility for prolonged exposure to direct sunlight, consider a UV coating.

Childproof Locks

Keep it simple… (I’m not calling you stupid). Text and images should add to the overall appeal, without giving the reader eye strain. Simple and hard hitting text will convey your brand, products or contents in those critical six seconds. Other things to think about are contact information, product size or dimensions, social marketing tags, and green practices that went into the product and or package.

By no means is this an all-encompassing tutorial, but it will start to get you thinking about the right way to approach product packaging. In case you have any packaging in mind, feel free to contact me!

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