Enrich your brand’s image with Instagram…
Facebook’s younger sibling isn’t so little any more.
Although a mere 35% of the population is on Instagram, they are still an incredibly engaged group. At least 59% of them log onto the platform once a day.
Even better, Instagram users don’t mind business content on the app if it’s aesthetically pleasing; in fact, 80% of users follow at least one business.
Advertisers love Instagram because of its mobile-only format, which means that users are 100% focused on what they see on the screen. It doesn’t hurt that Facebook makes it easy to run and monitor Facebook and Instagram ads in tandem—so if you’re advertising on one, it makes sense to advertise on the other.
Similarly to Facebook, Instagram makes it easy to set up an ad or post an image. But it’s especially hard for Instagram content to fulfill its potential.
Instagram is known for its aesthetic appeal and magazine-worthy images, which means that most users have a discerning eye. They can spot content that has been reused from other channels in about a second flat, and are keen to see new trends instead of recycled fads.
With a dedicated professional, your brand can start to produce hip content that follows (or starts) the latest trends as we monitor it for real-time improvements and analyze results for future strategies. We can also run cross-channel ads with Facebook that excel on both channels.
With everything from strategy creation to campaign analysis, I can help you achieve your Instagram objective of choice, whether it be to raise awareness, increase consideration, or earn conversions.